What Digital Products Can You Sell Online?
A starter guide to ebooks, templates, planners, printables, and guides — what works, what sells, what beginners pick first.
The 7 most beginner-friendly digital products: ebooks ($9–49), templates ($7–39), printables ($3–15), planners ($9–29), mini-courses ($19–99), memberships ($10–30/mo), and stock asset packs ($15–79).
What you’ll learn in this article
- 7 digital product types beginners actually succeed with
- Realistic price ranges for each product type
- How to match a product to your skills
- Where to sell (Gumroad, Etsy, Payhip, Stan)
- 3 common beginner pricing mistakes
You don’t need a warehouse to run an online business. You don’t even need physical products. The right digital product can be created in a weekend and sold for years.
Below are the digital product types beginners actually have success with — what they are, who they suit, and which one to start with.
Quick summary (TL;DR):
- The 7 most beginner-friendly digital products: ebooks, templates, printables, planners, guides, mini-courses, and stock assets.
- Start with the one that matches a skill you already have.
- Launch one. Ship in 14 days. Iterate based on feedback.
1. Ebooks & PDF guides
One topic, 20–60 pages, sold as a PDF. Best for teaching something specific you know well.
Where to sell: Gumroad, Payhip, your own site.
Price range: $9–$49.
2. Templates (Canva, Notion, Google Docs)
Files customers can edit and reuse. Resume templates, social media templates, Notion dashboards, content calendars.
Where to sell: Gumroad, Etsy, Notion Marketplace.
Price range: $7–$39.
3. Printables
PDF files customers print themselves — planners, journals, wall art, worksheets, kids’ activities.
Where to sell: Etsy is the king of printables.
Price range: $3–$15.
4. Planners (digital & printable)
Hybrid product — a printable + a digital version (Notion, GoodNotes). Sells year-round, with peaks in Jan and Sept.
Where to sell: Etsy, your own site, Stan Store.
Price range: $9–$29.
5. Mini-courses & workshops
30–90 minutes of video teaching one specific thing. Easier to launch than a full course.
Where to sell: Podia, Teachable, Gumroad (yes, it does video).
Price range: $19–$99.
6. Membership or community access
Recurring access to a private group, monthly call, or evolving resource library.
Where to sell: Circle, Skool, Mighty Networks.
Price range: $10–$30/month.
7. Stock & asset packs
Photos, icons, illustrations, prompts, sound effects — anything other creators can reuse in their own work.
Where to sell: Creative Market, Gumroad.
Price range: $15–$79.
How to choose your first product
Match the product to you, not to what’s trending:
- If you teach well → ebook or mini-course.
- If you design well → templates or printables.
- If you’re organized → planners or Notion templates.
- If you build audiences → membership.
Common mistakes beginners make
- Launching 5 products before selling 1. Ship one. Sell 20 copies. Then expand.
- Pricing too low. $3 products attract customers who complain about $3.
- Skipping the audience. No newsletter = no sales. Start the list the same week.
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